Is Email Marketing an Escape From the Economic Downturn?

So despite the promised upturn of the economy, the recession has landed many smaller business leaders in a classic ‘Catch 22’ situation. Cutting marketing spend is used as a means to tighten budgets, yet survival through tough financial times depends on generating new business via techniques such as online marketing. Hmm tricky, smaller business marketers […]

AdWords PPC Gets Shared Monthly Budgets

AdWords now let you have one large shared budget for ‘additional control and flexibility’ Woo – I was pleased when I first heard of this, muttering ‘finally!’ I manage a client with multiple campaigns with budget weighting throughout the month geared towards pay day and historically, better ROI metrics. As they sell clothes, search volume […]

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