You should treat your banner advert like your shop window. A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more. That said, the shop window shouldn’t be so mysterious that customers […]
There are quite a few different banner types that you may have noticed while you’re browsing the World Wide Web, doing your Christmas shopping, intelligently avoiding the crowds. Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner advert that is static. It’s usually […]
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]
What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]