You should treat your banner advert like your shop window. A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more. That said, the shop window shouldn’t be so mysterious that customers […]
There are quite a few different banner advertising types and formats that you may have noticed while you’re browsing the internet doing your online shopping to avoid the crowds at your local shopping centre. Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner […]
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]
What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]