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Smart Online Marketing: Is Your Company Really Staffed by Supermodels?

If you read my blog, you’ll know I’m a believer in being real on your website. Being yourself is a great way to be different in the bland world of marketing. Not trying to sound important with long words. Not pretending to be a multinational when you’re a one-man-band. And, not pretending that your company […]


What’s the Number One Reason You’re Losing Online Sales?

People don’t buy from your website (whether via e-commerce, or by picking up the phone) because they’re worried about something. They’re unsure about doing business with you. I’ve talked to you before about building trust with your online content. But it’s worth talking about again as it’s such an important topic. I can’t stress enough […]


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