business content Archives

Do You Think Content Marketing Doesn’t Work? Read This

By Honor Clement-Hayes | 06/10/2017

I’ve heard (and shouted) all the reasons content marketing is stupid and takes too long and can’t be bothered. Trouble is, it only bloomin’ WORKS, doesn’t it? So, here are the three reasons you’re not writing your piece of content right now – and the three reasons you need to get right back to it […]

Five Ways To Invoke Nostalgia To Drive Content Clicks And Engagement

By Mary Stringer | 03/03/2016

The opening lines of the first single you bought. A much-loved toy from your youth. Your favourite party treats as an eight-year-old. The memories of such small things can evoke a heady nostalgic reaction in us, sending our minds wandering off down memory lane. And as many marketers and advertisers have discovered, invoking this nostalgic […]

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