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How To Write Stand-Out Copy In A World Where Everyone’s A Writer

Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]


The Importance of Excellent Business Copy

If you’re starting a new company, launching a new product, or are simply giving your current brand a fresh lick of paint, getting your design perfect is key. However, once you’ve wowed your audience with sparkling visuals – then what? You need high quality writing to truly win over your audience. Promotional text or “copy” […]


5 Key Rules for Copywriting Beginners

Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]


4 Classic Short Story Rules You Need to Apply to Web Pages

A couple of weeks ago I subscribed to a genius thing called Highbrow, a collection of courses that you get through bitesized email content, on everything from ancient cities to mind-bending puzzles. My first course was classic short stories. It finished today and, despite historically LOATHING short stories, I enjoyed every single one.   Listen […]


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