It’s tempting to put a lot of information into a business description. After all, you want everyone to know about all the products and services you offer and how great your business is. But too long a business description simply doesn’t work. What is a business description? There are two types of business description: a […]
Imagine you’re at a trade show. There are a lot of potential customers, but a lot of your competitors as well. If you’re going to stand out from the others and win new business, you need to be able to do three things: grab people’s attention let them know what you can offer convince them […]
When you’re creating your business website, you’ll need to think carefully about your content – the information you want to include. A good starting point is to think of the sort of basic information you would include in a traditional press advert: Who you are – a brief business description What products or services you […]