My area of expertise is in video production, but as a producer I have to sell my skills and my creativity to potential clients. I find it hard. Many years ago I was a salesperson, but selling ourselves can feel very different to selling a product. Many new business people find selling to be the […]
In Part One you discovered the importance that strategy plays in the development and growth of a business. Perhaps the focus on understand your customer’s needs and the reasons why they buy from you was a change in thinking? It was for my clients. However, it is fundamentally important for you to understand the positioning […]
There are times in the life of any business where a planned assault into the marketplace is required. This could be to meet your growing ambition, or the ambition of a board who must report to shareholders to provide them with confidence that further returns on investment will arise. Whatever the underlying reason, whenever it’s […]
Being in business can be very lonely. At the end of the day, the buck stops with you. Who do you turn to when you need to discuss the challenges and successes of the business? If you don’t have anyone, then perhaps it’s time you found a mastermind group. Are you familiar with the term […]
For most businesses to achieve any significant level of growth, capital investment is required. The traditional approach is to borrow from the bank by way of overdraft or loan. Whilst this is still the preferred method today, there are other finance alternatives you can consider to raise capital however, I do not propose to cover […]
Now Brexit has formally been triggered, we will see huge uncertainty in all market sectors and the challenges facing Britain’s business owners will continue to grow. In this article you’ll discover 5 business elements you may or may not have thought of, but will need to master if your business is to thrive in the […]
Regardless of your views on Brexit, potentially there are major changes on the way within the European Community. It is impossible to forecast the scale of these and how they will impact home markets. It was reported in the news that import costs had risen 20% due to the fall in sterling against other currencies. […]
If you’ve listened to the top business and personal development coaches, the common theme with all of them is that you must set goals. These goals should be big and scary and you should have many goals to cover different aspects of your business and life. The theory is simple. Without setting goals, you are […]
Do you remember being employed? Whether it was a long time ago or recent, I’m sure you can remember your boss. Disgruntled staff will tell stories and give examples of why they think their boss is an idiot. These feelings are based on knowing a few pieces of a much larger jigsaw puzzle. However, opinion […]
The phrase “business growth” has been considered the most important goal for virtually any business. It’s often talked about as the only goal worth pursuing, and yet, is it really the business version of the Holy Grail? For years, I believed that a business either grows or dies. It’s a phrase and belief developed from […]