How Can Business Intelligence Help Business Decisions?

Business intelligence is the name given to technologies and applications that collect, analyse and present data for businesses. These applications deliver data in a relevant, efficient and timely way, to the right people. What types of business intelligence tools are available? Some are used across all aspects of a business – for example to assess […]

What Is Web Analytics?

Web analytics is a system for measuring the effectiveness of a website, by tracking visitors and visitor activity. Key measurements – known as ‘metrics’ – can be analysed to find out whether the site is doing the job that it was designed for, by showing which pages or parts of the site are most popular, […]

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