Social media is a safe place – a place where you can relax your corporate tone, put your feet up and have a bit of fun with your business’s marketing. Right? Well yes – but there is a limit. Social media marketing can be an opportunity to lighten up the tone a bit, but all […]
A social media strategy is an essential component of an organisation’s marketing, regardless of how instrumental a part of the marketing mix social media is for them. Having a strategy in place – however basic – provides a simple manual to fall back on for when you or your team have questions regarding content, tone, […]
“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]
If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]
Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]
I am a big advocate of small businesses, they are the backbone of the UK’s economy. At the start of 2015 they accounted for a massive 99.3% of all private sector businesses (source: Dept for Business Innovation & Skills). There are so many positives to owning a small business, but it can be easy for owners to get intimidated […]
With around 400 million users, 2 million groups and over 4 million company pages, LinkedIn is a very powerful tool with which to connect with other professionals and potential customers. But whilst LinkedIn may be a social media site, it’s far removed from Facebook and Twitter – in terms of the necessary etiquette, at least. Most […]
Branding your social media is imperative to ensure your branding is consistent across all your customer- and employee-facing platforms. Your social media accounts will appear in Google searches for your company, and there’s always the chance a new customer will find you via social media channels before they visit your website. Luckily, branding your business […]
To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]
As a business you should already have a good understanding of your target customer especially in terms of their age, gender, likes, dislikes etc. Marketing well to your target audience is a skill – every message needs to be carefully crafted to attract attention, and subsequently tested, monitored and tweaked. If your target customer is […]