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How Important Is SEO to Online Business Strategy?

Search engine optimisation (SEO) is an essential part of online business strategy for most businesses. There’s a simple reason: attracting new customers is a key objective for most business websites search engine optimisation can be a very cost-effective way of doing this There are a few business websites where SEO simply isn’t important: for example, […]


How User Personas Will Help Your Website User Experience

Summary User personas are a tool to ensure your website has a good user experience. Some people may call them pen portraits. Benefits of personas include: segmenting your market; confirming your web site visitors’ needs; explaining to a website designer who your visitors are; focusing people on the customer; a website which helps visitors; sharing […]


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