When discussing marketing strategy with business-to-business (B2B) organisations, at some point the question of social media usually comes up. And whereas with B2Cs the questions tend to be based around how they can make their existing social media work more effectively for them, with B2Bs the first question is often “Do I really need social […]
I read recently that LinkedIn is four times better for Business to Business leads than Facebook. But while that is useful to know, what a small business owner really needs to know is how much work is needed to elicit that response. In other words what is the Marketing efficiency? Facebook was never really designed […]
There are a number of fundamental differences between business-to-business (B2B) and business-to-consumer (B2C) marketing, and many of these apply whether the marketing involves e-commerce or conventional routes to market. With e-commerce, much of the marketing media – pay-to-click advertising, emails, banners and PR – and the actual websites are similar for both B2B and B2C […]
It’s nearly Christmas so what should be featuring on your website this month? I’m taking a look at a few opposing industries and suggesting website content that will help increase those precious sales/conversions this month… Retailers It’s a no brainer here, people are buying last minute gifts so make sure that you have something for […]
Have you ever used LinkedIn to write or receive a professional testimonial? Are your clients and customers using LinkedIn — personally or as a business? Taking the time to write a testimonial is a great way to show that you value and respect your clients and partners. Plus, once you write a testimonial, LinkedIn automatically […]