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Does E-Commerce Vary From B2B to B2C?

There are a number of fundamental differences between business-to-business (B2B) and business-to-consumer (B2C) marketing, and many of these apply whether the marketing involves e-commerce or conventional routes to market. With e-commerce, much of the marketing media – pay-to-click advertising, emails, banners and PR – and the actual websites are similar for both B2B and B2C […]


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