call to action Archives

How a ‘User Task List’ Helps Website User Experience

By Yell Business Advice | 03/10/2011

Summary How to create a user to do list. This task list, validated with actual customer feedback, is essential to a good website design. For your website to have a good user experience you will need to know what users want to do when they visit your site. Benefits Makes your website easier to use. More users […]

What Are the Important Questions to Ask Before Building a PPC Campaign?

By Yell Business Advice | 19/09/2011

All advertising needs to be precisely targeted to be effective and give value for money. Asking a number of important questions will help improve the effectiveness and return on investment (ROI) of your pay per click advertising. What’s the budget? You need both a daily budget and one for the entire PPC campaign. This is […]

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