How to Build a Content Strategy with More Than Words

I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]

How to Get Case Studies and Quotes on Your Website

One of the most powerful forms of website content is to have a customer talking about how they use your product or service, in a positive way. Ironically this is also one of the hardest pieces of content to secure for your site. It’s well worth going through the pain in order to secure this […]

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