How to Plan Your Marketing Strategy

I struggle with marketing strategy. I’m quite a strategic thinker – Machiavellian, almost. But I find it hard to organise all my crazy ideas into one sensible, achievable marketing strategy. So, I’ve done the work to make sense of it, and now I give it to you. Marketing strategy starts with goals Start by picking […]

Social Is Only Another Online Marketing Channel

It’s getting to the point where I’m beginning to tire of the focus on social media as the latest must have strategy for an online marketer. Don’t get me wrong, I think it’s a great addition to our toolbox of channels, but let’s be clear as to what it means to marketers. It’s just another […]

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