Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]
Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]
As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]
A number of online marketing trends have come and gone over the years, but there’s a recent trend that we feel is here to stay: live, branded chat support. Live chat boxes that allow people to message a business directly and in real time are quickly becoming the norm online – especially on e-commerce sites. […]
Most people know when they’re talking to a chatbot now, but in some ways it’s actually better to underline that fact. It lets the user off the hook with more complex social rules, which helps them get to the information they need more efficiently. That said, there are quite a few conversational rules your chatbots […]
You’re probably familiar with the true (yet awfully overused) adage that Content is King! And 2018 only saw content’s reach and influence grow. No Game of Thrones is going to take down this monarch any time soon. So as we move into 2019 (hands up if you’ve only just got used to writing “2018”) and […]