Using Digital Wallets to Increase Sales

A ‘digital wallet’ (sometimes called e-wallet) stores a person’s contact details, payment card/bank account information, and sometimes a balance of money. The information can be used to pay for goods or services and is accessed via set of login details (usually a pin code or username/password). You’ve most likely heard of PayPal, which is one of […]

Six Guidelines for Checkout Usability

So you’ve convinced your visitor to buy something.  Now the emphasis is on keeping them focused, and happy – so that they actually place an order. 1. Remove site-wide navigation Only about 60% of sales journeys are completed – so increase the odds by decreasing the distractions.  Tunnel vision. 2. Show where they are in […]

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