Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
What makes content good? These things: Tone and style: does it make the reader feel the way you need them to feel and is it pleasant to read? Is it appropriate and does it sound like you? Readability: Can your target audience read and understand it? Usefulness: Is it relevant? Will people benefit from reading […]
The keywords you use in your website play a vital part in helping customers to find your site, and in helping the search engines to understand your website content and place your site in its search listings. Making sure you are using the right keywords is hugely important to search engine optimisation (SEO). By taking […]