Behavioural science gives us thousands of studies about how people act. It’s particularly useful for marketers because self-reporting is notoriously unreliable, so surveys can’t be the only source of our customer research. From these studies, we can glean a few directives for our marketing that don’t require hours upon hours of reading dense research papers. […]
Because we’re such busy creatures, humans do a lot of things based on memory, bias and instinct. It saves time to make unconscious decisions. No one makes decisions solely with reason but, as businesses, we try to sell with reason. Yes, reason makes an appearance in consumer habits. But there are also the very important […]
Nudgestock is a conference about behavioural economics. A ‘nudge’ in psychology is something that pushes someone into action without them even noticing – because it plays on their behavioural biases. These biases can be used to guide your marketing decisions. Sometimes it’s the bias of your potential customer…and sometimes it’s your own bias you need […]