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Instagram Will Let You Censor Haters

Does that sound sarcastic? Maybe it is. Instagram has just announced that it will allow account holders to make a list of keywords they deem ‘unacceptable’ in order to automatically hide comments on their posts. It’s a mommy blogger’s dream. Banned: fake, irresponsible, shilling, sponsored… What difference will banned keywords make to Instagram users? For […]



Be Social: Social Media for Small Businesses

When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]


Be Social: Recruiting Using Social Media

When you are recruiting new talent for your business or company, ultimately you want to find the right person for the role you have on offer at the time you need them. Generally that would suggest that just using a single source such as a jobs listings website or one agency isn’t spreading the net […]


Be Social: B2B Social Media and Linked In

Having recently joined a company that is very focused on B2B, when I’ve generally come from a consumer background, it has been very interesting to see the different approaches that are necessary to target the correct markets via Social Media. Now I’m in the process of drawing up a social media strategy that suits their […]


Be Social: How to Prevent Social Media Issues Arising – Part Three

Data collection and analytics are hugely important for measuring how well your social media initiatives are performing, and should always play a part in decision making when it comes to new strategies. However, it is also important to find a balance between looking at the numbers and acting according to them, while still allowing creativity […]


Be Social: How to Prevent Social Media Issues Arising – Part Two

Part One discussed how to try and avoid entering into social media activity without a clear strategy, and ownership of social media within a business. There are other important areas which also need to be looked to prevent any chance of social media issues within your business. Companies need to be consistent and regular as […]


Be Social: Why Does Your Business Need Social Media?

If I had £1 for every time I’d heard someone within a business say “we need social media” without really knowing why or how they were going to use it, I’d certainly be able to buy a moderately priced meal for two at a high street restaurant (with a two for one voucher). Seriously though, […]


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