Your online content needs to stand out from the crowd. Although today the UK population consumes more content online than ever before, their attention span is at an all-time low, so your first instinct may be to put out something eye-catching and attention-grabbing. But this doesn’t always have a positive effect on consumers. Experience shows […]
When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]
Does that sound sarcastic? Maybe it is. Instagram has just announced that it will allow account holders to make a list of keywords they deem ‘unacceptable’ in order to automatically hide comments on their posts. It’s a mommy blogger’s dream. Banned: fake, irresponsible, shilling, sponsored… What difference will banned keywords make to Instagram users? For […]
The rise of the internet and the boom of digital technology that defines our modern market era has given the aspiring entrepreneur more tools and opportunity than ever before. Bedroom business builders are now able to leverage enough resources and expertise to compete with heavy-hitters in the mid-level marketplace. Technology has fanned the flame of […]
When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]
When you are recruiting new talent for your business or company, ultimately you want to find the right person for the role you have on offer at the time you need them. Generally that would suggest that just using a single source such as a jobs listings website or one agency isn’t spreading the net […]
Having recently joined a company that is very focused on B2B, when I’ve generally come from a consumer background, it has been very interesting to see the different approaches that are necessary to target the correct markets via Social Media. Now I’m in the process of drawing up a social media strategy that suits their […]
Data collection and analytics are hugely important for measuring how well your social media initiatives are performing, and should always play a part in decision making when it comes to new strategies. However, it is also important to find a balance between looking at the numbers and acting according to them, while still allowing creativity […]
Part One discussed how to try and avoid entering into social media activity without a clear strategy, and ownership of social media within a business. There are other important areas which also need to be looked to prevent any chance of social media issues within your business. Companies need to be consistent and regular as […]
If I had £1 for every time I’d heard someone within a business say “we need social media” without really knowing why or how they were going to use it, I’d certainly be able to buy a moderately priced meal for two at a high street restaurant (with a two for one voucher). Seriously though, […]