How Does URL Structure Impact SEO?

Every web page has a URL, and it’s important to think about the structure and content of these – particularly of subsidiary pages – as part of a search engine optimisation programme. This is particularly the case in larger sites, and especially for e-commerce sites which serve pages from an internal database and therefore have […]

How Much Maintenance Do E-Commerce Stores Require?

Building and launching your e-commerce website should be seen as part of a continuing process. You’ll need to set aside time – or perhaps appoint someone – to handle the different kinds of maintenance required. Updating and refreshing The products on offer in your online shop will no doubt change, as will the prices, and […]

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