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5 Impressive Instagram Story Ideas

Instagram Stories first graced our phone screens back in 2016. Stories has grown increasingly popular, with the short video format being used by both individuals and businesses alike to grow their followings and quickly engage and interact with their communities. Instagram Stories are an easy way to share and discover content and for businesses to […]


The Latest Updates to Instagram Shops

Earlier this year Facebook, the owner of Instagram, announced changes it was making in line with the outbreak of Coronavirus. Facebook’s plan had always been to deploy a new way of shopping – both through Facebook and Instagram shops. But with the onset of COVID-19, they launched several months early to enable shoppers to buy […]


How Do I Measure The Success Of My Web Content?

You might be excited to see your website is getting 1,000 click-throughs in a day, but it doesn’t mean much without any context. Without full visibility of how your web content is performing, you won’t know how to develop and get the most out of your on-going content strategy. Are those visitors finding you organically, […]


The Pros and Cons of Conversational Commerce

Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]


How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


How To Use Instagram Reels For Your Business

Instagram has launched a new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to the hugely popular TikTok social media app (read our overview article of TikTok here). But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. […]


Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


How to Refresh Old Blog Posts with SEO in Mind

We all want our blog posts to achieve the maximum possible exposure for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf life. Today, we’re […]


How to Use Your Colleagues for Expert Content

There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]


8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


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