Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]
Last week, one of the sites I write for saw a sudden massive jump in traffic to the content area. I couldn’t explain it (embarrassing) but I was very pleased – we had our best day ever in the history of our content. Now, I’m hearing whispers of a change to an appropriately nicknamed Google […]
According to writer Kayla Matthews, 70% of people that purchase do so to solve a problem. So it makes sense to make sure your content is actively solving, or at least promising to solve, your readers’ problems. The great thing about targeting someone with a problem is that they’re probably already seeking the answer – […]
We’ve all got those random pieces of content that outperform everything else no matter what we do. Irritatingly for a content writer, it’s often older stuff that you didn’t write. It sucks. Even when you did write this golden content, you often don’t know what you did that was so great. You had an idea, […]