The Power of Content Repurposing

If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]

What is the Purpose of a Business Website?

Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]

How to Refresh Old Blog Posts with SEO in Mind

We all want our blog posts to achieve the maximum possible exposure in search engines for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf […]

It’s Not Time to Give Up on Your Content Marketing

By month three, content marketing can seem like a complete failure. It was never going to be a quick win, you knew that. You knew you wouldn’t be getting Buzzfeed-esque shares overnight. But you still feel a bit down. Why aren’t people Liking your posts? Why hasn’t your traffic graph made your CEO smile yet? […]

5 Killer Content Ideas for Your Facebook Business Page

Once you’ve set up your business page you might think that you can just post anything and everyone who’s liked your page will be able to see and interact with your post. Nope, not true. Liking a page takes seconds and doesn’t involve any thought. Liking a post on the other hand isn’t taken lightly […]

The Only Question for Content Planning: Is It Christmas?

I’m trying to be clever of course, but what we’re talking about here is seasonality. When you work in a small business, time is the material you have least of (you probably have a stack of carpet samples as tall as the water cooler but you can’t make blog posts out of those, comfy and […]

Five Ways You Can Use Social Media to Generate New Content

Inspiration running low? You could be overlooking one of the best resources you have: social media. Social media gives you access to a ready audience, search tools and other businesses’ content to inspire you – so what are you waiting for? Here are five ways you can use social media to come up with new […]

Save Time and Up-Cycle Your Website Content

I’m a fan of all things retro and you’ll often see me in flea markets looking to give someone’s old furniture or oddities a new home. My favourite piece recently is a 1950s sideboard that the last owner breathed new life into with a modern lick of paint to the top and a piece of […]

Take a Leaf From Twilight – Do a Content Saga

So the final Twilight film has finally launched and I think the way they have spread their brand across half a decade is pretty impressive. Based on four books the film company saw the ROI they were getting each time a new film arrived so they even split the last one into two (final Harry […]

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