On average we do a total overhaul of our website once a year. That’s not to say that we’re not tweaking away in between, but we find that to keep it fresh and maximise our conversion rates, we need a biggy that frequently. This year when we were looking around at other sites for inspiration, […]
Half term has just been and gone and we’re not long until Easter so for this month’s ‘learnings’ I thought it apt to look at the travel industry. Trafalgar UK is a travel agency that is a leader in guided holidays and tours. The first thing I like about their website content is that it […]
Groupon, the first daily discount voucher site that really made it huge, are a bit like Marmite. Some people love them due to the money off they can get and some people loathe them due to problems with reliability and endless emails in their inbox. What you can’t deny is that although their discount vouchers […]