When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]
2020 threw us many curveballs, with brands and businesses being challenged to think out of the box and pivot accordingly to keep afloat. In 2021 thinking differently about your social media and marketing will continue, with a shift in trends as consumers and communities become the centre of attention over pre-planned seasonal schedules. The many […]
Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]
Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]
As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]
A number of online marketing trends have come and gone over the years, but there’s a recent trend that we feel is here to stay: live, branded chat support. Live chat boxes that allow people to message a business directly and in real time are quickly becoming the norm online – especially on e-commerce sites. […]