There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]
“Contact us to find out more!” “Click here for more information!” “Visit our website!” Many calls to action, when they’re present at all, stand out like the socially awkward guest at a party after one too many drinks. Complete with an inevitably inappropriate exclamation mark and a desperate command, these call to actions are weak, […]
Did you ever stop to wonder why marketers like digital so much? When the internet first became ‘a thing’ in the world of commerce, somewhere around the early nineties, it wasn’t as if people immediately stopped listening to radio, watching TV and idly eyeing billboard ads on their way to work. Marketers valued the internet […]
I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]
‘SEO metrics’ are measurements which show you how well your search engine optimisation efforts are performing. These measurements are usually taken at regular intervals (daily, weekly or monthly, depending on the metric), to track changes in performance over a period of time. Metrics are provided and charted using web analytics tools such as Google Analytics. […]
Think about the differences between a business discussion and a conversation with friends. Although you may share some personal information with a business contact, the discussion will mainly be about relevant business issues. You should follow this pattern with your Facebook Business page. Posting topics Think about why people are visiting your Facebook Business […]
This is the second blog post recounting some of the pearls of wisdom Guy Levine from Return on Digital imparted at the recent Business Start-up Show in Earls Court. He made a number of good points about simple changes to your website that can increase leads and conversions, please see here for more information. Guy […]
“Sell more? Without getting more people to visit my website?” Sounds too good to be true right? Not at all. It’s achieved by focusing on a specific group of people who are already visiting your website. To understand this group, you need to picture the wider range of people that visit your website. There are […]
The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]