We need to talk about cookies. Unfortunately not the delicious chocolate chip kind, but the premise of these data morsels are crumbling all the same. Originally designed to report back to a website with information on whether you’ve visited them before, the rumours and legislation surrounding cookies, and how they work, have been widely debated […]
Cookies are very small files which contain a limited amount of very specific information, which is requested by whoever is using that information – like the advertising company or the shop whose website you’re on. The cookies get created when you go onto a website and are stored on your browser. Every time you go […]
What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit. It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you sell travel […]