You may have heard recently that restrictions on third-party cookies are increasing. Apple’s Safari and Mozilla’s Firefox web browsers now allow users to block all third-party cookies and Google has said its Chrome browser will stop its use of them in 2023. But what does this mean in real terms for your website and marketing? […]
We need to talk about cookies. Unfortunately not the delicious chocolate chip kind, but the premise of these data morsels are crumbling all the same. Originally designed to report back to a website with information on whether you’ve visited them before, the rumours and legislation surrounding cookies, and how they work, have been widely debated […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]
What’s a cookie? Cookies are small pieces of information stored on your users’ web browsers, they’re commonly used to remember login dates, shopping cart contents and track analysis. However, some are used by advertising firms to build a profile of users as they use to internet to provide targeted advertising. On 26 May 2012, after being […]