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How to Write Like a Copywriter

I’ve written about how to read like a copywriter (step one!), so this one’s about the actual doing: those pesky words. I’ve been trying to mentor a colleague through taking over some content writing and let me tell you: it’s tricky. There are lots of courses you can take that will show you good copywriting […]


How to Learn Copywriting by Reading

There are two elements to being a good copywriter: reading and, you guessed it, writing. Learning copywriting demands picking up the theory and analysing what’s already out there, plus trying stuff out for yourself and getting feedback on your work. This one’s about the reading bit. How to read like a copywriter 1. Internalise grammar, […]


How To Write On Demand, For Non-Writers

You’re not a writer. You never claimed to be. And yet someone has just asked you – YOU! – to write a blog post or company update because you made the mistake of not looking busy enough when the boss came in the door. She jangled out some vague instructions, handed you a napkin with […]


Do You Think Content Marketing Doesn’t Work? Read This

I’ve heard (and shouted) all the reasons content marketing is stupid and takes too long and can’t be bothered. Trouble is, it only bloomin’ WORKS, doesn’t it? So, here are the three reasons you’re not writing your piece of content right now – and the three reasons you need to get right back to it […]


How To Write Stand-Out Copy In A World Where Everyone’s A Writer

Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]


How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


How to Write Interesting Content About a Boring Topic

As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]


Why You Need Good Copy, Not Exciting Copy

For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]


8 Tips For Meeting Your Content Writing Deadline

Content writing is hard at the best of times, but content writing to a deadline can be torturous. Keeping up the momentum when copywriting has never been harder, when we have so many distractions beckoning. It’s harder still if your deadline is self-imposed, because you’re that much more likely to break it, especially if you […]


Six Tips For Clear Writing To Prevent Confusing & Losing Your Audience

Clear writing isn’t a top priority for a lot of people, and why would it be? With so many other important objectives to achieve in your writing – showing passion, creating interest, building a convincing argument – clarity just sounds boring. But we’ve all started reading one of those promising posts with a great headline, […]


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