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How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


How to Write Interesting Content About a Boring Topic

As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]


Why You Need Good Copy, Not Exciting Copy

For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]


8 Tips For Meeting Your Content Writing Deadline

Content writing is hard at the best of times, but content writing to a deadline can be torturous. Keeping up the momentum when copywriting has never been harder, when we have so many distractions beckoning. It’s harder still if your deadline is self-imposed, because you’re that much more likely to break it, especially if you […]


Six Tips For Clear Writing To Prevent Confusing & Losing Your Audience

Clear writing isn’t a top priority for a lot of people, and why would it be? With so many other important objectives to achieve in your writing – showing passion, creating interest, building a convincing argument – clarity just sounds boring. But we’ve all started reading one of those promising posts with a great headline, […]


5 Key Rules for Copywriting Beginners

Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]


11 Most Common Copywriting Myths

Being a copywriter is definitely the coolest career I’ve ever had. Unfortunately, it’s not a job title that gets bandied around a lot outside of marketing spheres, and therefore doubt and misconceptions creep in. Here are 11 of the most common myths and misunderstandings that seem to be out there… 1. “‘Copywriting?’ You mean ‘copyright’ […]


3 Formulas for Persuasive Copywriting

Marketing psychology is a fascinating field, and one that I have written about at length before. But did you know there are formulaic ways to approach your copy that appeal to the all-important psychology and emotion behind the sale? Copywriting legend Robert W. Bly calls these structures “motivating sequences;” model approaches to writing copy that […]


Five Ways To Channel Customer Emotions Into Sales With Your Content

Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]


Nine Ways To Create Urgency In Your Content

American entrepreneur Jim Rohn once said: “Without a sense of urgency, desire loses its value”. This is especially true when applied to the consumer buying process – how many times have you seen an item you liked in a shop or online and decided to wait until payday, or to ‘buy it in a week […]


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