When you advertise using Google AdWords, you enter an auction and your advert could end up in any paid position, on any page, where there is an available slot. The positions are labelled; 1 is the first position and this is situated below the search bar normally – you’ll know which one is an ad […]
Do you know your PPC from your CPC or your CPA from your QS? Let’s see if we can de-mystify some of that pay-per-click jargon! There are a lot of acronyms in the advertising world (an acronym is a shortening of a word, like AKA – Also Known As). I could rattle off a list […]
This is a tricky subject for a lot of people, so I want to try and tackle this once and for all. I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions. Impressions are […]
Click through rate is a metric which is recorded in AdWords and is normally abbreviated as ‘CTR’. It’s a general rule of thumb that anything above 1% on search is decent and generally on display, anything over 0.04% isn’t awful. CTR is certainly an important metric, but it is also, certainly not the most important. […]