How to Learn More About Your Customers

We endlessly market to the void. The abyss. And mostly, not a lot comes echoing back. We hear from our customers when they’re really mad about something, but we don’t hear much about the everyday stuff. Time to stop marketing as if it’s a one-way conversation. Time to invite your beautiful, human audience to holler […]

Meet the Customer Personas That Keep My Content on Track

For most of my career I’ve written for lots of people at the same time, putting on new brand voices every day like an actor puts on costumes. Once I started writing in one tone of voice pretty much all the time, it should have made my life easier. But actually, it’s all too easy […]

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