So far we have covered two aspects of selling more to your customers which is through product creation (Part One) or the clever use of upsell and downsell, even to the point whereby a product is offered free of charge with your customer paying the shipping fees (Part Two). This final part looks at the […]
At a recent Yell conference for small businesses and online advertising, I had the pleasure of meeting a lovely hypnotherapist/life coach who had the following to say about social media: When I first started working, we didn’t even have telephones. We had to go outside, walk a couple miles up the road and spend four […]
Imagine you’re at a trade show. There are a lot of potential customers, but a lot of your competitors as well. If you’re going to stand out from the others and win new business, you need to be able to do three things: grab people’s attention let them know what you can offer convince them […]