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5 Ways to Maximise Your Social Media Schedule

Soup Up Your Social Media Schedule It’s most likely you already use social media to promote your business but you may not be seeing the results you want, or it might be taking a lot of time out of your own schedule in order to keep on top of the endless stream of interactions. Maximising […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


How Do I Use My Business Videos?

How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]


YouTube Rolls Out The ‘YouTube Premieres’ Feature To All Users

Back in June 2018, at VidCon, YouTube announced a new feature called ‘YouTube Premieres’, giving qualifying creators the ability to schedule the release of a video with a dedicated public ‘watch page’ which could be shared in advance. A couple of days ago, YouTube announced the rollout of this Premiere feature to all users. So […]


Onboarding Your Customers – Not Just Another Buzzword

Onboarding matters if you want your customers to keep coming back for more. Let’s play with a metaphor: you take the person you’ve liked for ages out for dinner. You talk all night, you toast each other with a little too much wine. One thing leads to another and…you go home with them. It feels […]


How To Change Your Facebook Page Template

Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – Good […]


Do You Need To Strategically Re-think Your Business?

In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]



How Not To Make Annoying Business Videos.

I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]


Will Recruiting Middle Managers Kill Your Business?

Why Am I Picking On Middle Managers? I’m not, but I do want to ask some searching questions. I want you to answer those questions. Normally in one of my articles I have suggestions, ideas and advice to offer, based upon my own experience or upon my academic studies. Not today. I just want to […]


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