Is It Possible To Juggle A Small Business And A Family?

Yell Business has asked 1,500 small business owners for their views on several aspects of their business; from where they work, how they approach marketing and how often their email encroaches on their private life. The parents in the sample[1] offered some interesting insights into juggling a small business with parenthood. Day rate On average, […]

How Important Is Customer Research to Inform Online Marketing Strategy?

The simple answer is: it’s vital. Customer research should underpin and guide every marketing decision you make – from the biggest strategic decision to the smallest Tweet. When you formulate any marketing strategy, your first thoughts should always be: What do my customers want and need? Remember that customers aren’t looking simply to buy a […]

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