73% of consumers are more likely to choose a business that has online reviews compared to a business that has none. (Source: Critical Research Ltd, 2017) In business, word of mouth is the holy grail of brand awareness; and in our increasingly connected online world, third party online review sites are worth their weight in gold […]
As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]
Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]
Online reviews now play a massive part in our everyday buying decisions. If you’d have told us 25 years ago that we’d be choosing whether or not to do business with a company on their public online score through online platforms like TripAdvisor, Yelp, Reevoo, and of course Yell.com – rather than listening to the recommendations of […]
As all good businesses know, the most important thing you can do for business success is to understand what your customers want and need, and provide it for them. A key element of this is to make sure your business website is easy to understand and interact with. A confusing site interface, with poorly-labelled navigation […]
In today’s modern society the customer’s voice is louder than it has ever been. They are more savvy to getting the best value for their money, constantly hunting down deals and vouchers, and quick to share news about their latest experiences as a consumer. On the flip side, a company’s reputation for providing good service […]
Social media is now part of everyday life. Some statistics suggest that over 20% of adults visit a social website every day, and business brands increasingly use social platforms as a way of reaching out to their customer base. There are a number of significant benefits for small businesses who use social media marketing in […]
Keeping customers happy is essential for all businesses, but it is all the more important if selling using e-commerce, because the environment is so competitive. These tips will help to create a good customer experience throughout the online shopping process. Make it easy for the customer to find products Some visitors are happy to browse […]
A 2011 survey by US agency Cone Inc found that 80% of online shoppers have changed their mind about buying from a business after reading bad reviews online. Even if you don’t sell through your website, a key part of online marketing is making sure negative comments about you aren’t putting off potential customers. Monitoring […]
If you look through the posts on social media on this site, it is clear that the many tools can be used for many purposes. Most small businesses are only playing with basic posts, trying to obtain fans and maybe taking advantage of the PPC advertising opportunities on Facebook. But this is missing a big […]