So, what is a case study and why do you need one? A case study is an excellent way to demonstrate a business product or service and its benefits, in particular, how it worked for one of your clients. Think of it as a longer, more detailed testimonial. Case studies can be used to convince, […]
You want potential customers to know just how good your business is. You want them to know just how reliable you are. You want them to know just what good value you are. And you want them to know and feel like they know this not because an advert has told them this. Personal recommendation […]
Testimonials play an important role in convincing visitors to your website that your products or services are of good value and that your business delivers what it promises. Visitors to your website look for testimonials to confirm that somebody like them has purchased from you previously and is happy to recommend you. They act social […]
Increasingly, customers are turning to the internet before they commit to a purchase. It can be used to: find businesses that offer what they’re looking for research different products and services find online reviews find out more about a business’ history and values If your business doesn’t have a website, people searching for ‘what you […]