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How to Gather Email Marketing Permissions

If you send any kind of marketing communications, you’ve probably heard about GDPR, the EU legislation on personal data that comes in next year. If you haven’t, check out this article explaining GDPR – even small businesses need to be getting very serious about how gather, use and protect personal information. Otherwise, let’s get into […]


A No-Nonsense Look at GDPR

If you handle personally identifiable information about EU citizens, you need to know about GDPR. It will give EU citizens ultimate control over the personal data that companies hold about them. As citizens, it’s great news. However as business owners, it seems to be causing some concern – though compliance isn’t as scary it’s sometimes […]


Why Your Website Needs To Move To HTTPS In 2017

You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]


Business Law – the Basics

It can be daunting when you start up a new business to understand the laws that apply to you. Although the full range of business law can seem alarming, a grasp of the basic points can help you avoid trouble. Here’s an overview of the main areas where business law could apply to you. Employment […]


Online Marketing Tips for Small Businesses

Small businesses can make the most of their online marketing by following these simple tips: Planning: before you do anything else, put together a brief online marketing plan. It doesn’t have to be elaborate – but it will help your focus your efforts and (possibly limited) resources, by setting out what you want to achieve […]


What Is Google Analytics and What Can It Do?

Google Analytics is a free web analytics service that tracks visitors to a website and provides data on how visitors found the site and what they did when they got there. This helps site owners to improve the performance of their website, increasing sales and maximising calls to action. How does it work? In order […]


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