Why Is Web Analytics Important?

For my second blog post (the first can be found here) I wanted to try and answer the question often posed to me at parties after I’ve explained what web analytics is, which is ‘why is web analytics important?’. As analytics can be briefly defined as ‘The analysis of web data to improve the website […]

What Is ‘Web Analytics’?

We’ve all been there. You’re meeting some people for the first time at a party or on a night out and the inevitable question comes up, ‘What do you do for a living?’. I always answer ‘I work in Web Analytics.’, the majority of the time leading to the question ‘Web analytics? What’s that?’. Being […]

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