How to Learn More About Your Customers

We endlessly market to the void. The abyss. And mostly, not a lot comes echoing back. We hear from our customers when they’re really mad about something, but we don’t hear much about the everyday stuff. Time to stop marketing as if it’s a one-way conversation. Time to invite your beautiful, human audience to holler […]

How to Market to Millennials

Nasty, sticky things. Glad I never was one. (I am one.) According to Google’s Consumer Barometer (which, by the way, you should totally be using to check your demographic’s online habits), 91% of the UK’s under-25s go online every single day. They may be nasty and sticky but they’re also THERE and eager to spend. […]

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