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4 Common Email Marketing Challenges and How to Beat Them

Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]


5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


Content Targeting Options For YouTube Advertising

Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


10 Digital Marketing Trends to Watch in 2018

With the festive season sadly now behind us, business owners around the world will be focusing on essential business tasks for 2018. And as we all know, good marketing holds the key to bringing in good business. It pays to keep yourself on the pulse of digital marketing, with new opportunities springing up all over […]


5 Crucial Video Marketing Trends for 2018

2017 has been a great year for online video – for both business and leisure! There are so many awesome and inventive video media ideas bouncing around on the internet lately, and creators of all budgets can share video more inexpensively than ever. As we’ve already talked about on this blog video is a valuable […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


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