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6 Hot Tips For A Powerful PR Strategy

When was the last time you reviewed your PR strategy? Monitoring your public relations plan to ensure you’re getting the most out of it can make all the difference in receiving the most effective coverage of your business in the media. Implementing powerful PR tactics can help you to avert a disaster, keep calm in […]


13 Top Things Your Business Website Needs to Have

No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]


How to Use Twitter Lists to Improve Sales

Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]


How to Sell Your Products On Pinterest

Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]


How to Transform Customer Experience Using Digital

A combination of technological advances and the spread of the coronavirus pandemic has caused many businesses to move online. Additionally, new services and methods for digital delivery have become available and a huge increase in new technologies to improve customer service has been introduced. Drones, contact-free sales and delivery services have been introduced through the […]


The Top Insights of Influencer Marketing for 2021

Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]


Emerging Social Media Trends of 2021

2020 threw us many curveballs, with brands and businesses being challenged to think out of the box and pivot accordingly to keep afloat. In 2021 thinking differently about your social media and marketing will continue, with a shift in trends as consumers and communities become the centre of attention over pre-planned seasonal schedules. The many […]


How to Prepare Your Small Business for the AI Revolution

Have you heard of Artificial Intelligence (AI for short)? It may conjure up images of science-fiction movies and robots, but chances are that you’re using AI every day without even realising. The concept of AI isn’t new but many of us still don’t really understand what AI is, or how it even works. Let alone […]


How to Create Engaging Social Media Posts

Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]


Free Social Media Tools to Look Out For in 2021

Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]


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