Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]
Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]
Some people get really confused about Search and Display and don’t understand why they might need both. Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals. Different business will have different needs when it comes to generating a return […]
From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
These days, it’s often not enough to rely on traditional print and broadcast advertising to get people to hear about your business. Online advertising offers a targeted, low-cost way to let people know what you do – and to drive traffic to your website, generating sales and leads. Read on for our overview of how […]