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How Long Does Banner Advertising Take to Work?

By Charlie Eades |

There’s no ‘one size fits all’ when it comes to advertising but you should know your product or service best and if you don’t, I suggest you take some time to figure it out. What do you sell?  If your product or service costs a lot of money, then you can expect the sales to […]

Using Behavioural Targeting and Re-Targeting in Your Banner Campaign

By Charlie Eades |

What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit.  It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you sell travel […]

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