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How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online stores are a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


How to Successfully Look After Your Ecommerce Customers

The January 2018 edition of the UK Customer Satisfaction Index said that retail businesses who consistently achieve higher levels of customer satisfaction benefit from stronger turnover growth, profit and employee productivity. Customer service matters, particularly when it comes to small and medium sized retailers. The one thing that has always been so appealing about smaller […]


How To Optimise Google Shopping Campaigns

Google Shopping is a bit of a mystery to a lot of advertisers despite the significant increase in popularity. Some say trying to figure out Google Shopping can be likened to working out the Da Vinci code. OK, I may be over exaggerating but it’s very different to your ordinary PPC Search campaign. There are […]


Do You Need To Strategically Re-think Your Business?

In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]


What Is Phishing And How Can You Protect Against It?

Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]


Small Business Challenges At Christmas And How To Survive Them – Pt 3

My previous articles (Part 1 & Part 2) focused on the challenging faces businesses on the run up to Christmas. Now it’s time to provide you with some practical tips and ideas for surviving over the Christmas period. For some businesses, this continues to be peak trading with the commencement of big winter sales on […]


Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]



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