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How To Optimise Google Shopping Campaigns

Google Shopping is a bit of a mystery to a lot of advertisers despite the significant increase in popularity. Some say trying to figure out Google Shopping can be likened to working out the Da Vinci code. OK, I may be over exaggerating but it’s very different to your ordinary PPC Search campaign. There are […]


Do You Need To Strategically Re-think Your Business?

In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]


What Is Phishing And How Can You Protect Against It?

Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]


Small Business Challenges At Christmas And How To Survive Them – Pt 3

My previous articles (Part 1 & Part 2) focused on the challenging faces businesses on the run up to Christmas. Now it’s time to provide you with some practical tips and ideas for surviving over the Christmas period. For some businesses, this continues to be peak trading with the commencement of big winter sales on […]


Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


How An Online Store Benefits Your Business

An online store has several benefits, whether you use it to sell products alongside your conventional business or as a standalone e-commerce venture. Read our list of reasons why an online shop could be great for your business. 10 benefits of an online store for your business Reduced overheads – in general, an online store costs […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


Generate More Leads From Social Media with the eCommerce ‘Holy Trinity’

We’ve already discussed a little about building communities through social media, some different methods to generate content, and how to cater to your audience’s needs. But what about generating viable leads from your social media pages? How do you take those comments and likes and turn them into sales? In truth, it’s rare for social […]


Boost Your Business with Upselling

Every sale is good news but there’s so much more to be had! Seemingly tiny amounts can make the difference between a good year and a bad one. I’d love to know how much Primark makes out of those £1 face packs and tote bags they flog along their till queues. Billions probably. Online, it’s […]


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