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Boost Your Business with Upselling

Every sale is good news but there’s so much more to be had! Seemingly tiny amounts can make the difference between a good year and a bad one. I’d love to know how much Primark makes out of those £1 face packs and tote bags they flog along their till queues. Billions probably. Online, it’s […]



Ecommerce 101: Five Steps to Start Marketing Your Product

David Ogilvy once said that, in the world of business, it’s useless to be a creative thinker unless you can also sell what you create. This sentiment is doubly true in the world of eCommerce. No matter how good your product is, it’s not going to sell in an online market place without great marketing […]


E-commerce 101: How to Choose your Sales Platform

So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]


Get Real Results by Split Testing Your eCommerce Pages (the scientific way!)

eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]


8 Golden Rules for Customer Service in eCommerce

I was inspired to write this post after experiencing a particularly great piece of customer service from the guys over at WASD Custom Keyboards this week. That sentence in itself should demonstrate to you how important customer service is to ecommerce businesses – the fact that people will go so far as to write blog […]




7 Tips to Improve Your Sales… In 30 Days or Less

It’s amazing how often I am asked to help generate more sales for a business in a relatively short space of time. It’s a pressure situation and totally unpredictable especially as initially, I need to understand how the business has historically marketed and sold their products and services. Before I list my 7 tips, here’s […]


Six Ways to Craft a Great Call to Action

Read to the end of this blog post and you’ll become a millionaire. If only that were true. But it got your attention, didn’t it? No matter whether you’re selling products online, promoting an event or simply want to get people to sign up to your newsletter, your call to action (CTA) is crucial. It’s what gets your website visitors […]


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