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Six Characteristics of a Winning Product Description

We’ve all been there. You’re doing a bit of online shopping, you find the perfect pair of jeans and you want to know more. But when you click ‘learn more’ … nothing. There are no details about the material, no sizing information and no reviews – just a larger picture. Disappointed, you leave the site, […]


Three Proven Ways to Tempt People Back to Buy From Your Website

You can do everything right on your website, yet people will still put things in their shopping basket and then disappear. In fact, on average, around 68% of online shopping baskets are abandoned before users check out. You wouldn’t walk into a supermarket, fill up your trolley and then walk out leaving it behind. So […]


Understanding Ecommerce Opportunities

Ecommerce shouldn’t be a frightening prospect, even if you’ve never done it before – it’s just a different way of taking orders that you might otherwise take in a shop, by phone or by mail order. It also lets you unlock a whole new customer segment who prefer to research and shop online. Here’s how […]


Responsive Versus Dedicated Mobile Websites

Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]


10 Top Tips for Increasing Your Website Conversion Rates

When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve created. The goal is to get as many website visitors […]


Your Website Is Your Cash Register – Infographic

How do you think consumers feel about buying online? Our research found that 80% of respondents had bought something online within the past month. Apply that to the UK population and how can your business not afford to be selling online? Take a look at this infographic for top tips from our experts on setting […]


What Can the New Facebook Business Pages Do for My Business?

Facebook has over 800 million users, of whom over half are active on a daily basis, and more than 400 million who use the platform on smartphones. Facebook Business pages can offer an effective way of communicating with, and promoting to, this vast audience. Planning is vital There’s no point simply opening a Facebook account […]


Social Reviews Made Easy With YOTPO

When it comes to what we like, we humans are a predictable species. On the whole, we like what other people like.  And the advent of product reviews on Facebook and Twitter has bought the world of e-commerce and Social Media much closer together in recent years.   YOTPO is a relatively new company set […]


How Much Does It Cost to Buy a Domain Name?

It’s important to remember that no-one can actually buy a domain name. Instead, names are registered and effectively leased for a period of time. You’ll need to renew your registration periodically for it to stay effective. The cost of registering domain names depends on two factors: the type of top-level domain (TLD), which is the […]



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