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email campaigns

All companies want to make the most of their email marketing, but keeping your list effective and your subscribers happy needn’t be some great mystery.

11 Awesome Email Marketing Best Practices

By Jenii Lowe |

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]

The Impact of Not Testing Email Campaigns Properly

By Abi Clowes |

Did you know that according to econsultancy only 32% of marketers frequently test their email marketing campaigns? That really isn’t much and is quite worrying. This could reflect really badly on your online marketing efforts. If you’re one of 68% that aren’t testing your emails before you send them out then think about this… You’re […]

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