We’re fast approaching the end of the year so it seems an apt time to give my predictions for online marketers in 2013. I try to be more realistic than blue sky when it comes to these things so don’t expect buzz words galore… 1. Quality website content a must With the raft of Google […]
This is the second part of my blog duo on how to structure your email marketing content. In the first blog I covered call to actions, images and length – if you missed out then read it here. My guess is that you have invested in some email software to send out your emails and […]
One of the most effective forms of online marketing to start with is email marketing, if you’ve just set up a website and you’ve started to collect email addresses (opted in of course) then you can start to send them updates and newsletters. A point to note if you’re just starting out – it doesn’t […]
Today I got an email from Next and as an email marketer I did my usual scanning to see what was good about it and how it could be improved. Then I thought that I should these learnings with you, as they’re simple things that you can do right now. 1. Put alternative text behind […]
One of the main barriers that people come up with when they’re starting out in online marketing, is that they don’t really have a big list to send email campaigns to. Other channels like social media are preferred because you can just send your messages out into the ether and they’ll hit someone between the […]
In the second of my series, looking at how to get more people viewing your website content, I’m going to cover email marketing as a source of traffic. Email marketing is one of the old trusted online marketing techniques, it’s proven, measurable and if used properly can generate both traffic to your website and a […]
Whoever is responsible for producing website content knows that it can be time consuming to create and finding the right people to contribute can be even harder. Does this mean that perhaps it’s not worth trying to find those 4 new pieces every month? Nope, it just means that the content should work harder for […]