Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]
You see nostalgia being used in advertising all of the time and the funny thing is it even works on people who weren’t around during the period which is being referenced. It may even work better. The last few years have seen the street s fill up with teens and twenty somethings wearing fashion inspired […]
In a previous article I wrote about the three ways to grow a business. Whilst these apply to all business types, in the early days of a start-up business they are more difficult to apply. For reference, the three ways are: 1) Acquiring customers 2) Increasing the average order value 3) Increase the frequency of […]
When websites were originally developed and became popular, the skills of the developer over-shadowed the marketing requirements. The dotcom boom came and went and the key belief at the time was if a business had a website then the world would be knocking on their door and they would become multi-national virtually overnight. Of course, […]
How do you know that your website is doing well? If it’s selling products then that’s easy – it’s driving purchases. Or is it? Are these purchasers coming back and buying more and are they telling people how good your site is? If they’re not then maybe they’re not as engaged as you thought… Getting […]
If you read my blog, you’ll know I’m a believer in being real on your website. Being yourself is a great way to be different in the bland world of marketing. Not trying to sound important with long words. Not pretending to be a multinational when you’re a one-man-band. And, not pretending that your company […]
According to a recent study, 1 in 10 pets in the UK have a profile maintained by their owners on Facebook, Twitter or Youtube. Continuing the theme, more than half of pet owners in the UK share photos of their pets on the social media and it is has even been suggested that in aggregate, […]
If you’re reading blogs about website content then you will have heard that one of the smartest strategies in online marketing is to create a website that’s an authority in your business niche. This means providing valuable content to your audience; content your site visitors need, trust and want to come back for. But the […]
How can you expect to engage customers and potential customers in social media if your own employees do not even help to create a dynamic social media environment? Many small business owners struggle to find time enough to properly engage with customers through social media. They set off with good intentions, set up profiles and […]
When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]