Why Your Company History Isn’t as Important as You Think

It’s a rule of storytelling that was drilled into us as soon as we could pick up a pen: Start at the beginning and finish at the end. Tell your story chronologically. Start as far back as possible, and move forward through time until you reach the most recent part of the story. A lot […]

The Importance of Engaging Online Content

There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]

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